As a founder member of the Californian start-up company Xumo, it was my responsibility to create the company brand and apply it across all physical and digital channels. I worked with the Marketing Manager to arrive at the solution below, defining the logo, colours, fonts, tone of voice and look and feel.
The successful branding was applied across multiple Smart TV applications, the corporate website, company stationary, pitch presentation decks, marketing media, product packaging, remote control buttons and signage.
The logo was created and refined in Illustrator. The stationary and the brand guidelines were put together in InDesign. The TV UI and packaging assets were designed in Photoshop and supporting video media was produced in After Effects.